1.Optimize Your Instagram Profile
Instagram profiles are the new homepages. More and more customers are turning to Instagram instead of Google to search for products, analyze, compare, and buy. This means that you should be spending as much time creating a beautifully-designed feed as you would building your website or online store. Your Instagram business profile should include:
Choose a photo that is professionally-looking. You can add your company logo as it makes your brand easy to notice and identify.
A well-crafted bio:
Your description should include a description of your business that shares your message and speaks to your audience. Let them know what you have to offer.
Link to shop:
The URL part of your bio is the only link you can add to your Instagram page so make sure to take advantage of it. Remember that this is a great place to drive new customers from your Instagram stories and posts. Creating and adding a unique URL will give you the opportunity to track visits to your online store or website from Instagram.
One example of a well-designed profile is Love Crochet.
2. Use Instagram Ads to Reach Your Potential Customers
With constant changes to the Instagram algorithm and fierce competition, Instagram ads have become an important part of Instagram marketing strategy. Once you’ve optimized your Instagram business profile, you can decide how much you want to spend on advertisement, where you would like the ad to be seen, and how many days you want to run it for. The Instagram platform allows businesses a few different targeting options to best suit your needs and requirements.
Creating and running your Instagram ad isn’t difficult, however, it can be intimidating to small business owners who haven’t done it before. Luckily, it is not as hard as you think. The best way to run ads is by promoting posts you’ve already shared on Instagram. Select the post you want to promote and click the “promote” option once it is posted. Instagram will pull in a smaller group of people that you can share the post to. If you want, you can create your own audience by choosing the age range, interest, and gender. Once you’ve set up an audience, select your budget and give your ad one last look before you click “confirm”. You can start with a small budget and run your ad for 2-3 days to test things out. Click “View Results” to track how your new ad is doing. Instagram Ads require practice. Continue to promote your posts until you get the results you want.
3. Create Instagram Stories with Product Links Included
We can’t argue about the fact that Instagram stories is growing in popularity. The social media platform has over 500 million daily users. That is 2x more than Snapchat. As Instagram stories continue to grow in popularity, businesses are finding new ways they can sell their products using this feature. We can see that Instagram Stories is the perfect chance for businesses and brands to engage with potential customers on a more personal level. Many businesses use Instagram Stories to promote their new products, capture their products in action, present special deals, and much more. When adding a link to Instagram Story, you will see a small arrow and text “See More” at the bottom of the image. Sometimes, this small text may be unnoticed. In this case, it is better to add text “Swipe Up” for added visibility. The Instagram algorithm takes into account all interactions you receive on Instagram Stories including replies or when the stories are sent to someone.
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