5 Ways You Can Sell Products on Instagram

Learning how to sell on Instagram offers business owners incredible opportunities to reach their potential customers and drive sales. In September 2017, Instagram announced their community has grown to up to two million advertisers. From local pop-up shops to major brands, businesses around the world are driving great results with Instagram. According to one research, 75% of Instagram users are active and take actions such as visiting a website or online store or making a purchase, after viewing an Instagram ad. If you haven’t optimized your Instagram profile for sales, you are missing out on a huge opportunity. Here are some great tips that will help you sell products on Instagram like a pro.

5 Ways You Can Sell Products on Instagram

1.Optimize Your Instagram Profile

Instagram profiles are the new homepages. More and more customers are turning to Instagram instead of Google to search for products, analyze, compare, and buy. This means that you should be spending as much time creating a beautifully-designed feed as you would building your website or online store. Your Instagram business profile should include:

Tag Shopify Products on Instagram

Profile photo:

Choose a photo that is professionally-looking. You can add your company logo as it makes your brand easy to notice and identify.

A well-crafted bio:

Your description should include a description of your business that shares your message and speaks to your audience. Let them know what you have to offer.

Link to shop:

The URL part of your bio is the only link you can add to your Instagram page so make sure to take advantage of it. Remember that this is a great place to drive new customers from your Instagram stories and posts. Creating and adding a unique URL will give you the opportunity to track visits to your online store or website from Instagram.

One example of a well-designed profile is Love Crochet.

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You will notice that their profile includes consistent and beautifully-designed images, as well as, eye-catching bio. Your Instagram Business page is your opportunity to make a great first impression and motivate people to follow your brand. By creating a consistent brand story, you can turn visitors into devoted followers or loyal buyers.

2. Use Instagram Ads to Reach Your Potential Customers

With constant changes to the Instagram algorithm and fierce competition, Instagram ads have become an important part of Instagram marketing strategy. Once you’ve optimized your Instagram business profile, you can decide how much you want to spend on advertisement, where you would like the ad to be seen, and how many days you want to run it for. The Instagram platform allows businesses a few different targeting options to best suit your needs and requirements.

Creating and running your Instagram ad isn’t difficult, however, it can be intimidating to small business owners who haven’t done it before. Luckily, it is not as hard as you think. The best way to run ads is by promoting posts you’ve already shared on Instagram. Select the post you want to promote and click the “promote” option once it is posted. Instagram will pull in a smaller group of people that you can share the post to. If you want, you can create your own audience by choosing the age range, interest, and gender. Once you’ve set up an audience, select your budget and give your ad one last look before you click “confirm”. You can start with a small budget and run your ad for 2-3 days to test things out. Click “View Results” to track how your new ad is doing. Instagram Ads require practice. Continue to promote your posts until you get the results you want.

3. Create Instagram Stories with Product Links Included

We can’t argue about the fact that Instagram stories is growing in popularity. The social media platform has over 500 million daily users. That is 2x more than Snapchat. As Instagram stories continue to grow in popularity, businesses are finding new ways they can sell their products using this feature. We can see that Instagram Stories is the perfect chance for businesses and brands to engage with potential customers on a more personal level. Many businesses use Instagram Stories to promote their new products, capture their products in action, present special deals, and much more. When adding a link to Instagram Story, you will see a small arrow and text “See More” at the bottom of the image. Sometimes, this small text may be unnoticed. In this case, it is better to add text “Swipe Up” for added visibility. The Instagram algorithm takes into account all interactions you receive on Instagram Stories including replies or when the stories are sent to someone.

4. Create a Shoppable Instagram Profile

According to TechCrunch and Shopify - Instagram is a very important driver of Shopify merchant store traffic - being able to convert traffic on the platform could result in a big boost and double the sales. Instagram’s shopping option allows businesses to tag products that are available to purchase and then let potential customers buy them directly within the app. Instagram product tagging is available to Shopify businesses. Another great thing is Shoppable Instagram Galleries. This plugin makes it easy for businesses to make sales. The Instant Purchases feature allow visitors to add items to cart and purchase the items directly from photos on your feed. Creating a shoppable Instagram profile is a popular strategy for driving sales through social media.

According to TechCrunch and Shopify
With constant changes to the Instagram algorithm and fierce competition

5. Offer Special Instagram-Only Deals

Online shoppers love a good promotion or deal. Instagram is currently one of the best places to promote a new product, sale or discount exclusively to your fans and followers. You can add your promo information in Instagram Stories or in a caption and encourage users to click the link and use the offer. If you decide to run an Instagram-exclusive promotion, you can also create a teaser on Facebook, Twitter or Pinterest and drive traffic to your Instagram profile. Figuring out how to sell on Instagram will require some practice. By following these five great tips, you will be able to learn what method works best for your business, attract new customers, and improve your sales.

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